The Death of Corporate Recruiting Sites?

Dr. John Sullivan wrote a great blog post on ERE today suggesting that the corporate career site is dead. Basically his premise is that, as the use of social media in recruiting continues to accelerate, the purpose for the career site of today really diminishes.

Take a minute and read his post. Here was my response …

Amen, Amen, Amen! In guess you didn’t figure it out already, I couldn’t agree more. Many of the responses have not been in favor of killing the career site all together , but I think it begs the question of “what exactly is (or will be) a career site?” The current variety described in the post is clearly not the direction things will go. It requires a total rethink.The reality is that most companies need a simple interface to get the candidate into a rapid and easy application process … that is it.

I believe that the career site of the future will more resemble a “culture site” not highlighting (or worse … listing) jobs, but rather provide a portal for candidates who have been referred or sourced to go for information on the company, hiring process,its people, research and interview prep, etc. Really, a place to get educated on life at XYZ Company. In essence, the “application site” and “career site” will be disassociated with the application site being fully stripped down, fast and easy to use/navigate; the career site being the marketing and education community builder for your potential talent. The first step is to stop orienting around the application.

Greg Moran, CEO

Chequed.com

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